Who We Are
Our Brand Attributes: We are Change Facilitators, Socially Responsible & Unique.
We want to change people’s mindset while educating and increasing awareness to reduce the number of disposable single use cups going into landfills and to reduce your carbon cup print.
‘Ditch Your Carbon Cup Print’ is an environmental project. The main aim of the project is to reduce deforestation, water waste, landfill and CO2 emissions by reducing disposable cup use locally and nationally, encouraging people to bring their own reusable cup and ditch the disposable paper cup when getting a take out beverage in garages and coffee outlets throughout the country. To kick-start the idea, the students organised a ‘Ditch Your Carbon Cup Print’ (DYCCP) week in Charleville, May 15th ‐19th. This week proved very successful with a noted increase in the number of people bringing their own reusable cup for a take-out beverage. A number of outlets are continuing the initiative! To ensure the success of the designated DYCCP week the students sought the help, support and advise of the Charleville Chamber of Commerce. Mr. P.J. McCarthy and Mr. Sean Fitzgibbon from the Chamber offered invaluable advice and encouragement to the students. The Chamber mentored the students in this Endeavour and lent its support to the project. The students described their meetings with the Chamber as, “educational, insightful, a good learning curve and reported that their confidence in the work of the project had grown.”
The students conducted a survey in the town and online, leading up to the designated ‘DYCCP’ week. The surveys addressed people’s attitude to: the environment, CO2 emissions, the use of the disposable paper cup versus the use of a reusable cup and the environmental cost to the planet. Based on the results of the 900 plus surveys, we believe that time is right for this initiative as the Irish Government struggles to reach their C02 Carbon emission targets. When asked, ‘would helping the environment be a good enough reason for you to bring your own cup’? 77 % respondents online and 66.1% respondents in the town said “YES”